Scion Anniversary Campaign

 For Scion’s 10th anniversary, they created five limited edition vehicles, each with accessories unavailable anywhere else. For our campaign, we shot scenes of celebration around the anniversary cars and commissioned internet remix artist Jeesh to remix the footage and audio. The spot got one of the highest hit counts for a Scion commercial on YouTube with over 1 million views. It also made the top ten viral video list on autonews.com.

Leading up to the campaign launch, we partnered with various Scion sponsored artists to create an exclusive album available online via Shazaam. The album consisted of ten tracks and an extended version of the Scion anniversary track. People could also access instant info and downloads, how to find the closest Scion dealer, and learn more about each car.