Essential Costa Rica
Save the Americans
Costa Rica wanted to create a full 360 campaign showcasing the unique beauty of the country while capturing the hearts of those looking for an escape. We looked to those who knew Costa Rica best – the animals. Our result was an anthem, raising awareness of endangered, overworked Americans and Canadians. We were able to capture over 5 million hits on YouTube and social media, plus collect massive amount of positive comments.
Webby People’s Voice Award – Grand Effie Nomination – The FWA – AdAge – Atlanta Addy
Case study – Get the full story
Full music video – Be warned, it will get stuck in your head.
Behind the scenes – the secrets to getting animals to sing
