Will is an Emmy award-winning Creative Director/Copywriter with 15+ years of agency and in-house experience who feels compelled to speak about himself in the 3rd person on his bio. His greatest weaknesses are tacos, barbecue, craft beer, bourbon, and pour-over coffee, not always in that order.
He’s developed integrated advertising and marketing campaigns across diverse industries, managed creative teams, led comprehensive rebranding initiatives, crafted high-impact executive content and sometimes is on the fence about the Oxford comma.
The “extremely vital” details:
He taught Lee Corso how to shoot a bow and imaginary flaming arrow.
Door-to-door life insurance salesman could be on his resume but he chose not to list it.
He was a music major in college. Instead he wanted to earn money for a living – so he became a writer.
He once stayed at Lawrence Ferlinghetti’s cabin where Jack Kerouac wrote the book Big Sur.
One time he wrangled 48 large buffalo using an ATV.
He didn’t have to be Irish to get a tattoo of a leprechaun in a beer mug, but he did probably have to be drunk.
His hobbies include fishing, boating, hunting, camping, snowboarding, mountain and road biking, hiking, and traveling.
“Extremely vital” was a bit of an exaggeration.