Georgia Power

The Evolution of Reliability

Paying homage to the many innovations that have taken place since Georgia Power’s inception, we created a video series showing the evolution of technology alongside their newest logo. Simple, visually engaging executions easily translatable to multiple platforms, from broadcast to social media.

Sounds of Georgia Power

How does a power company that’s over 100 years old speak to a fresh, more diverse audience? To find the answer we decided to change the way we listened. We spent nine days filming and capturing thousands of sounds at various power plants using equipment able to pick up even the slightest sound waves. We turned each of those sounds into individual music notes. Then, working with only those notes we composed a music video that only a power company could create, “Sounds of Georgia Power.”

Broadcast