Will Zschau Creative Director / Copywriter
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CenterPoint Energy

From UH-OH to AH-HA

When it comes to home appliances, everyone has experienced an UH-OH moment. It’s that exact instant you hear a funny rattle from your A/C unit and realize you forgot the scheduled maintenance – for the past 5 years. Luckily, CenterPoint Energy Home Service Plus can easily turn any UH-OH into an AH-HA .


Broadcast


Social Tech Tips

Younger homeowners often turn to YouTube for DIY fixes when something goes wrong at home. But not every problem should be a solo project. That’s why we created a series of “Tech Tip” videos—quick, helpful guides that not only address common household issues but also remind them there’s an easier, expert-backed solution just a call away.


Directly to the Point

We created alternative executions that were more compelling by using straightforward messaging. Each piece highlighted common issues and showed how Home Services Plus provided quick, hassle-free solutions.