I spent over three years as a creative director managing a team and developing content for BHG Financial and its family of brands, which included commercial/personal loans, collections, risk management solutions, venture capital, POS services, and more. I guided client testimonial videos, worked in event development, executed social media content, developed white papers, marketing campaigns, recruitment efforts, and more.

My greatest accomplishment was working on the strategic development and execution of a comprehensive rebrand, consolidating over ten brands into one cohesive corporate identity in under 6 months. This included authoring the company's new brand essence, positioning, mission, personality, tone, and style guide and collaborating on the ideation and development of the brand identity system.