The Travel Channel was creating a new brand that would help luxury resorts promote their business by branding them a “Discovery Destination.” Our assignment was to create a visual b2b leave behind that would also be used as a mailer to promote the Discovery Destinations program and help sell the concept.
DISCOVERY COMMUNICATIONS BRAND
Become a part of a brand that feeds curiosity.
Discovery Communications doesn’t just create entertainment. Through its 100-plus worldwide networks, it nurtures a viewpoint on how to embrace life and satisfy our insatiable wanderlust. Led by the Discovery Channel, TLC, and Animal Planet, Discovery Communications is instantly recognizable by its unparalleled production values, spectacular cinematography, and compelling stories. Discovery HD, the company’s international high-definition network, maximizes the potential of high-definition technology by showcasing dynamic content from the company’s library of thousands of hours of visually compelling HD programming. It also just happens to be the world’s No. 1 pay-TV programmer.
ABOUT DISCOVERY DESTINATIONS
Make your destination a Discovery Destination
Vacation is a word with endless potential. When given the chance, it can create happiness, spark adventure, allow for relaxation, and create countless memories, all in a single trip. This is why we’ve created Discovery Destinations – to give travelers the means to discover their perfect escape. Through a vast array of hotels and resorts that boast more than just four-star accommodations, visitors will be able to explore the world and discover their ideal vacation experience.
YOUR PROPERTY IS WORTH DISCOVERING
Unlock the potential for success.
Become part of a portfolio of premium hotels that ride the line between exhilaration and tranquility. Your property presents the unique opportunity for travelers to discover a greater holiday experience – a way to enhance their vacation through all the activities and amenities your property offers.
As a member of the Discovery family, Discovery Destinations member resorts and hotels will enjoy association with a global brand that aligns perfectly with the pursuits of today’s traveler. A call to action for adventure, culture, history, and nature experiences allowing them to benefit from the trust inherent in the Discovery brand. That trust will translate into a new ability to draw visitors from outside normal target markets, while also tapping into the growing international traveler market. That’s just the beginning.
EVERY MEMBER RESORT SATISFIES A NEED
Explore the potential of Discovery Destinations.
From local resorts and hotels to those worlds away, our goal is to offer people the means to tap into the endless potential of their vacation. Whether it’s written in the sand on a secluded beach or the winding trails of a wooded mountain pass, each Discovery Destinations membership resort, and hotel help deliver what they want. Adventure, exploration, curiosity or sometimes just a simple place to relax, your resort or hotel is vital in reinforcing the core values that the Discovery Communications brand holds paramount.