Will Zschau Creative Director / Copywriter
Will Zschau Creative Director / Copywriter
Costa Rica wanted to create a campaign showcasing the unique beauty of the country while capturing the hearts of those looking for an escape.
To accomplish this, we looked to those who knew Costa Rica best – the animals. Our result was an anthem, raising awareness of endangered, overworked Americans. We were able to capture over 5 million hits on YouTube and social media, plus collect massive amount of positive comments.
Recognition
Webby People's Voice Award
Grand Effie Nomination
The FWA
AdAge
Atlanta Addy – Gold
Visitors to SaveTheAmericans.org will discover how Costa Rica can help restore their work/life balance. They'll explore each area guided by their interests. Once familiar with the regions, they'll be able to easily create their own trip based on our suggested itineraries, travel tips and an aggregated feed of #SaveTheAmericans social imagery.