These spots were named Bon Appetite magazine’s Best Food Commercials of 2014.
“2014 Baskin-Robbins ads were short and sweet—achieving great success in only 15 seconds,” says marketing-analytics firm Ace Metrix, which dubbed the ice-cream chain one of the Brands of the Year thanks to its super-short “Endless Variety” commercials."
"This really appeals to all the hedonic senses, and there’s nothing to distract from the ice cream, and it doesn’t allow you to get bored or want to zap it. It’s excellent execution!” - Priya Raghubir, professor of marketing at New York University’s Stern School of Business.